SEO is a topic that causes a lot of confusion. When clients on the Contentoo platform specifically ask to work with freelancers who ‘know how to write for SEO’, what they actually mean is freelancers who know how SEO works. As you know, the content you create is an important part of a successful SEO strategy. As a writer, you have relatively little influence over the client’s ranking in Google search results. However, clients using the Contentoo platform do expect for you to be comfortable following an SEO briefing. That means you know how to handle keywords, you understand what’s relevant in a text for Google and you are up to speed on the latest developments in the area of SEO.